PURE OXI Demi-Permanent Creme Developer is a thick, fully stabilized and formulated to gently lift natural hair color pigment with vibrant, fade resistant results.
Contains a revolutionary pH adjuster that neutralizes the ammonia in permanent hair color, transforming it into a no-lift, deposit-only hair color.
With no lifting action, it is the perfect choice for coloring the hair the same level or darker, low lighting, refreshing the length and ends, corrective color application and toning pre-lightened hair.
Mixture forms a rich, creamy consistency that stays moist and allows for precise application.
CAUTION: Avoid eye and skin contact. Product contains hydrogen peroxide which can cause severe injury to the eyes. If eye contact occurs, immediately flush with cool water for at least 15 minutes and contact a physician. When removing the cap, always point the bottle away from you. Keep out of reach of children